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It depends a lot on what the sites are intended to do - 3% SE traffic on a FS or gallery is average in my experience. I get in the 80% range on some blogs and what I call 'content sites' (SE tuned hubs with targeted blog-type text).
And I do target some less common key words - and get decent conversions on most of them. They will never send the same quantity of traffic as getting #1 for "porn" but getting #3, #4 and #7 on Google "Colorado amateur porn" actually sends targeted traffic and gets me real sales. #5, #6, and #8 are all LL's that list my FS's - so indirectly, I should be getting some of that traffic.
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