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If you've got a big thumb...or even a little one, I think linking it to a gallery is the best way to go unless the sponsor offers pages about the model your using. Then I link to the model specific page on the sponsors site.
I think it's expected, by the surfer, that they are going to get something more that is relative to the picture they just saw when they click on it.
But I always add text links to my sponsors tour as well. I personally like to do it at the end of the text where I can take what ever I've been blogging about and seqway directly to the sponsors link. Hopefully if the picture didn't hook'em the text did.
Also, I don't look at sales and traffic as being mutually exclusive. If I treat my surfer well (traffic) and cater to his needs, provide entertainment and in general do anything I can to gain his trust, then sales will naturally fall from the relationship I have taken the time to build with my traffic.
Who would you rather buy from a slick salesman with a great sales pitch or someone you feel you know and trust?
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