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IMHO the Internet has opened up MANY doors for women to explore their sexual fantasies & interests that otherwise might have been supressed. Think about it - most men have no qualms with walking into an adult bookstore in their local town, buying the stuff they want and going home to enjoy it. Heck - most get Playboy subscriptions in the mailbox or puchase magazines @ local convenience stores. It is seen as "OK" by most and is acceptable behavior.
Most women will be wary of shopping @ such a local store for fear of who will "see them" parked outside the store or inside - especially in small, gossipy towns. "So-and-so might see my car and tell everyone @ church or the PTA!" Many women also struggle to discover and identify their sexual identities/roles in a society that expects them to be good wives, daughters, sisters and mothers. The double-standard of "it's OK for boys but not for girls" is still alive and well in many parts of the world.
Mail order programs for adult oriented novelties - especially those that promised discreet packages, order forms & billing on credit cards - have done well for years. It only makes sense that the world of the Internet and its promise of anonymity and safety of use in the comfort of one's home would boost sales even more.
I think that as time goes by, women will become even more and more comfortable with sexual media and adult purchasing. I think 42% could be accurate - I don't see why not.
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