[Toby]

Your questions are very general, which is why you've gotten no replies. Most of us are more than willing to answer specifics when we can, but really don't have the time or inclination start down the path of Adult Review Sites 101.

This business has always been, and probably always will be, a matter of trial and error. Start building the site and try some things. Keep what works, toss what doesn't, then try something else. When you run into problems and can't see an obvious solution, that's the time to come ask questions.

Web sites are dynamic beasts. What you end up with may have hardly any resemblance to what you had in mind when you started.