Not sure what you mean but I'm guessing that you're looking at if the program splits the cost of the merchant account with the affiliate. In the purest form, It's best for the affiliate to not pay this - but from a program perspective, we3 can give x-amount to affiliates and still maintain our profit margin. Thus, if I give you a 60% revshare and split the cost of processing the credit cards, you're still better off than if I give you 50% and I pay all the cost of processing the cards.
The real formulas is tied back into if it sells or not - if a program sells very well, a 20% revshare might have more return for your effort than a 90% revshare program that never sells.
|