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Like Toby said, there's a place for general announcements about your program, keep those posts there. There's other ways you can generate traffic, affiliates, etc, but you have to understand that boards are little communities, people know each other, they don't want someone to only be there to shove a program down their throat. It's kind of like inviting a used car salesman to a party...umm...yeah, who invited this guy?
Just, get to know a board, get a feel for the mood, introduce yourself, and just let that convivial natural flow happen.
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