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Simon and Toby bring up very good points.
- using the same "wording" style as the tour, Id say that helps as much as using similar colors and fonts of the tours..makes it feel seemless
- Use call to action words such as Join Now, Instant Access Take the Free Tour Now..is telling the surfer to do something..and that something would be to click over to the sponsors page.
Quick follow up to those techniques..do you think its better to link to a Direct Join page or to the tour?
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