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My theory on this has been this, maybe its a bit outdated now since I assume most people have high speed internet these days, but it used to probably be more true than it is now, but I'm sure it still holds true to some extent.
Everyone wants movies, but only broadband surfers can get movies in a reasonable manner. Probably pic surfers are those that are still on dial up. And if the poor bastard cant afford high speed he probably cant afford to buy a membership anyways. Of course I'm sure there are those that still prefer pics, but I'm guessing the vast majority are watching movies if they have the means.
Anyways, thats my probably outdated theory.
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