Most Advertisements are Institutional Ads and Fit this mold:
“Here’s our best attempt at being creative and here’s the biggest budget we could
muster to support this crap.”
This formula is:
• Utilized by most big companies and some small ones.
Just because Madison Avenue does it, that doesn't mean it's the right way to market. We've all been trained by watching bad advertising day in and day out. This formula has also been taught by prestigious universities, using Madison Avenue as a benchmark. There is a better way.
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