Simon's example is a classic that works well. I've used it in the past with good results.
For those wishing to improve their sales skills, here's an article that describes the 4 different types of personalities of a potential buyer. It's a real estate article but the principals apply for almost any type of selling.
http://www.realtor.org/rmodaily.nsf/...2?OpenDocument
If you can understand them just a little, it's easier to understand why you will get sales off certain pages (index, main or gallery).
