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IMO - making them identical just makes it simpler for the surfer to skim by your adds and just grab the content. By changing them up a little, you can not only make the site moire interesting, you can also make the surfer stop and look at the page - and hopefully, read an add or two.
Maybe that's why about 30% of my Freesite sales come from my gallery pages - I like to think these are additional sales from what I would get if all I had to rely on were first page and main page sales.
The only time both my galleries are both the same is if I'm feeling lazy.
That said - site structure should be maintained - the surfer shouldn't think they are suddenly and unexpectedly on a different site.
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