[cd34]

Easy for simple configurations, relatively easy for complex configurations AFTER you get that configuration set.

Basics:

Inventory, Advertisers & Campaigns

Advertiser = Sponsor
Campaign = Site

Inventory, Websites & Zones

Website = site
Zone = Location of banner on site, zone for top 500x100 banner, right 300x300 banner, etc.

Add your banners in for the site, the size will determine the zone that it will be displayed in.

Sponsor not converting well? Disable the advertiser. Site not converting well? Disable the campaign. Banner not doing well? Disable the banner.

You can do scheduled changes, i.e. promote this sponsor only on Thursday for the extra payout. Its an easy way to test a new sponsor or a new site -- just enable it for 12 hours, look at your displays, clicks, figure out your ratio, etc.