Quote:
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"A safe prediction for 2010: some big scandal when the first celebrity to run afoul of the new rules, by promoting a product on Twitter or a talk show, gets fined by the FTC."
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An $11,000 fine is peanuts to a large company that wants to get the corresponding free publicity. A full page ad in a popular magazine can cost $100,000+. Whatever scandal happens, they'll probably milk the publicity for awhile with bogus lawsuit and settlement press releases.