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Greenie has a very valid point. No one should make a decision on whether or not to use a sponsor based solely on cookie length and I appreciate him pointing out that not all sponsors use cookies. I also agree that there are some very good sponsors in the lists that probably should not be there and if I am already promoting them, I will continue to do so.
When I first mentioned I was checking cookies, it was because I was trying to see where I could improve sales and that's the only reason I am looking at cookie lengths.
Each sponsor I check will be dealt with individually before any decision on whether to stop promoting them is made and I will contact those sponsors directly to ask if short cookies can be extended.
I did not start this to tell people not to promote one sponsor over another based solely on these findings although I did say that I would not be using sponsor programs where a zero or very short cookie length existed and I stand by that. However I don't make any decision regarding pulling links until I have talked to the sponsor in question and received their reply.
The checks I am running are to give me more information, which then gives me a better foundation on how to judge a sponsors program and it's worth in promoting. I am trying to improve sales not start a witch hunt.
I would never advise anybody to simply pull links without having all of the information at hand at that means you have to talk to your sponsors. That is what an affiliate manager is there for. Ask the questions if you have doubts over cookie lengths but do not blindly pull links because of what has been said to date.
Common sense has to rule when judging these programs. If you are getting good sales then you would be foolish to pull the links. Think about what you are doing before you do anything and always talk to your sponsors affiliate managers if you have any doubts.
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