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I'll usually build a blog promoting a single sponsor in the posts. I'll then have banners for that sponsor in the sidebars. Along with a same-niche webcam/dating banner or two in the sidebars. And finally, an off-niche 'general appeal' sponsor banner (usually CFNM) at the bottom of the sidebar, and in the footer of the page.
This way, all the google juice goes to the primary site/sponsor that the blog is built for, and the banners get accompanying clicks. The off-niche banners are to capture people who stumbled upon my blog and didn't find what they're looking for.
IE, I got a couple sales to DancingBear via banners in the footer on my voyeur & celeb blogs.
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