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Sorry, posted late last night (UK time) and it would appear that my brain had already gone to sleep.
If you are thinking of buying spots to send directly to a sponsor, my experience is that this does not really work, I made a little when I tried it, but it was so little it was just not worth it. I have had clients mention doing this in the past and say that they actually ended out spending more on advertising than they made. However I did know one guy who said that he made a damn good living out of doing this (non-adult site), so I guess it depends on what sponsors you use and how good you are at it.
If you mean sending traffic to your own free sites, so that you can write proper ad copy and advertise several sponsors, I have had clients do this and make good money (again non-adult). From personal experience; a while back when I had my own paysites I tried it for my own sites and made reasonable money.
I also once tried using them for traffic to a TGP type site to fuel traffic exchanges. I found Choker more cost effective for this. (Although another traffic seller, who was cheaper, was actually less cost effective, not as good quality traffic).
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