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But uh, yeah, it's usually good traffic, but it's not cheap like it used to, and google likes to raise the minimum of keywords just cuz it can.
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That used to be the case , but Google is getting competition from other PPC platforms , Facebook , PlentyofFish and PPV - so they no longer have it all there own way.
You need to have proper conversion tracking in place to know which KWs are converting - then its a simple matter of deleting the non-performing ones from your campaign and increasing your spend on the buying keywords.