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A direct analogy would be "What would we do if they were the trailers for movies and promos for TV shows", but probably the same as we're doing now? Generating some large fingerprinting and colour based heuristic database in a tree format. Perhaps make some graphical derivative work as art maybe.
Derivative art like in the above example of the collage is OK legally, for example.
No, we wouldn't sell TV clips or movie trailers either... Being an actual serious internet company we are quite well versed in media ownership, cheers.
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