Quote:
Originally posted by thrillho
Do you really emphasize the low price, or the benefits of membership?
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niether, and thats prolly your problem. you arent supposed to sell the sponsor, you are supposed to sell the fantasy... the tour sells the actual membership. ads that talk about the price or the benefits of membership are far less likely to get clicks because they know you are trying to sell them something. nobody wants to be sold something - they like to buy things that have value to them. you have to build value in the fantasy so they are so turned on that they pay attention to the price sales approach the sponsors tour uses.
value is much more than price - build the value and make them want to buy the fantasy and ill bet you have much more success
