lol its okay dallas or austin... they are both in texas at least
but seriously tho, you are right, when you try to close on price the only thing you can do is talk about how cheep it is... and cheep price with no value is still just price - some might have heard the following analogy by me before but i gotta say it anyway LOL...
when we buy something, be it a pair of underwear or a new car, we all have a set of scales in our head... on one side is the price of the item and on the other is the value. once the value of it outweighs the cost we buy, almost without thinking about it... this is what we normally refer to as a "good deal" - the key to remember is that while the price is a fixed hard number, the value is completely subjective, our only option therefor is to build the value of the membership because they can get the price from anywhere and really dont give a shit about it anyway.
make the product worth more than the price and you will make sales