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A 4 doesn't mean what it used to mean.
It's hard if not impossible to tell what's happening with just one site or one page. Build more.
If your page isn't in the first thousand, well, you might as well change it, try another approach, you can't lose much.
But there's another school of thought that says just wait, pages bounce around all the time.
In either case, build more, try different things.
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