#1 The most important thing I mentioned in your other thread. It is a head and shoulders over any other point.
#2 Assuming you comply with #1, then MAKE THIS CLEAR ON YOUR SALES SITE. Note the question I asked Sarah on her "RE - Howdy" thread. Even though I think Fleshlight sell internationally, their site will make a lot of surfers think they only sell to Spain. So about 90% of traffic sent there is wasted. Assume your surfer is a moron, and make bloody sure he is aware that he can buy your goods.
#3 Good sales technique. If I am sending you traffic on a profit share basis (as opposed to PPC), I expect your site to grab the surfer by the balls and make him want to buy something. I do NOT expect to see a site that is just a catalogue of your goods, I expect it to try and close the sale.
#4 Good product. Although this is a minor concern compared with the first three. A good salesman can sell buckets of shit to a man with uncontrollable diorreah, but a bad salesman could not even sell him a tablet that cures diorreah. The product is important, but less important that the sales spiel on the site.
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