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Originally Posted by JustRobert
It's not just the star wars movies it's: Indiana Jones films, Industrial Light & Magic, Skywalker Sound, video games division, and most importantly - Licensing & Merchandising
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The previous profits from Licensing & Merchandising were included in the 4.5 billion, so future earnings from this were included in the 2%.
Industrial Light & Magic, Skywalker Sound, video games division are all different companies, I don't think they were included in the deal (when Lucas was interviewed he sort of inferred that selling the film company gave him more time to run these other companies). However even if I am wrong - the 4.5 billion was the entire profits of the company/ies sold, so again, even with these, we are still looking at 2% PA.
The Theme park, if it happens, will be no more profitable than opening another Disneyland somewhere there is not already one, so that is not going to make any more money than they could have made without buying Lucasfilm.
So that just leaves the Indiana Jones films, which, although profitable, are not going to make that big a difference to the bottom line. Say 2.2% PA rather than 2%.