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I believe I read the subsidiaries are part of the deal. Lucas was still going to be involved with everything, he was just putting it into hands that will keep what he created around for generations to come. Sometimes it just easier to purchase a company that works brilliantly then investing money to compete with it. Disney learned this with Pixar.
I disagree on the theme park issue only because of what the Harry Potter park has done for Universal (building another in California and Japan). By adding a seperate Star Wars park to the others in Florida would give another reason for families to come stay at the magic kingdom and stay longer, all in the fight to be the number 1 tourist destination.
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