We don't archive the Saturday shows
Colors are hard to explain - there's many, many, many articles on what colors are pleasing to surfers (not just adult surfers - surfers in general) I've heard that red text on a white background "jumps" out that the surfer.
Then there's the thinking that if you make your free sites or galleries using the same color scheme as the site you're promoting, that the surfer will feel more comfortable when he clicks from your page to the sponsors.
Poke around
over here (found this using a quick Google search)