While none of us have seen the site in question, its hard to make a true judgement.
My thoughts are if the text involved actually helps the surfer to decifer the content he is about to see/view then it is all good.
We have all heard the words so often "content is god" and if you have the ability to give good content in text... well, good for you!
Paul is right... without seeing the site... we cannot assume it is spam
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