Greenguy's Board - View Single Post - The "What Are You Working On?" Thread

ecchi · 2015-02-25, 03:47 AM

Over the weekend I decided to reduce the price of the spell books I sell, because "test marketing" showed that $4.95 sells over twice as many as $9.95. I thought it would be easy, just reduce my prices at PayPal, then change the price on each of the four sales pages and finally create a Half Price Sale page. I started Sunday evening, and expected to finish Sunday evening.

What I did not remember was that on my older sites I had put a PayPal button on most sales pages, rather that linking to my main sale page. Worse, most of those were the old style PayPal button, the ones you cannot change at PayPal, so I had to go through all my sites changing prices and changing buttons in most cases. It has taken me an extra two days to do what I thought would just be an "easy Sunday evening" job. But finished at last.

Now I am probably going to have do spend the rest of the week arguing with angry affiliates who have realised that, as the price of the books is half what it used to be, their % will be halved too. They won't loose out, they will (I hope) gain. Because in test marketing, halving the price more than doubled the sales. But I know, from bitter experience, that they won't believe it.

2015-02-25, 03:47 AM	#4
ecchi Banned Join Date: Oct 2003 Location: About to be evicted!!!! Posts: 4,082	Over the weekend I decided to reduce the price of the spell books I sell, because "test marketing" showed that $4.95 sells over twice as many as $9.95. I thought it would be easy, just reduce my prices at PayPal, then change the price on each of the four sales pages and finally create a Half Price Sale page. I started Sunday evening, and expected to finish Sunday evening. What I did not remember was that on my older sites I had put a PayPal button on most sales pages, rather that linking to my main sale page. Worse, most of those were the old style PayPal button, the ones you cannot change at PayPal, so I had to go through all my sites changing prices and changing buttons in most cases. It has taken me an extra two days to do what I thought would just be an "easy Sunday evening" job. But finished at last. Now I am probably going to have do spend the rest of the week arguing with angry affiliates who have realised that, as the price of the books is half what it used to be, their % will be halved too. They won't loose out, they will (I hope) gain. Because in test marketing, halving the price more than doubled the sales. But I know, from bitter experience, that they won't believe it.