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Unfortunately, time was our enemy during this transition. We just didn't have the 3-4 months to make the transition that you are suggesting. When you are losing as much as we were on each signup that came in multiplied by the thousands of signups a day we were doing (we were getting close to the 5000 daily mark) we had to change almost immediately to stop the leak.
I think the change we went through, although very difficult for all involved, will turn out to be a blessing in disguise for a lot of people, us included.
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