I started to ask for people to link back to my site in 97 - the links I ask you to use might have changed over the past 2 years, but it's still the same concept - you link to me & I'll link to you
The SE aspect of it is just a plus for everyone - I get SE traffic & the links on my pages get spidered faster & given more relavance.
Stop bitching about what is essentially free traffic - use the recip they ask or move on
