Quote:
Originally posted by kristian
Never use babes to promote dating sites. Go with half-decent to downright ugly bitches in realistic settings. Verisimiltude sells 
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Very true. Cannot agree enough. If you can't believe a guy who use the word 'verisimilitude', you can't believe anyone.
One of AFF's biggest mismarketing concepts was to advertise themselves with banners depicting them as a quasi-porn site or that all of there members are gorgeous babes. Mr. Average Pornsurfer sitting at the computer in his sweat pants with his gut rolling over the elastic wasteband sees the image of a hot babe and knows damned well that he can't tap that. If the same slug sees a pic of Ms. Ordinary, it all becomes realistic and decides that he should join and yes, he may actually get to bang away at that.