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There's no simple or single solution to a question like that.
You assess the quality and interests of your visitors.
You start a sales program using sponsors you have selected based on your judgement about your visitors.
You track the results of your sales program and replace the lowest performers in your pool of sponsors with new candidates.
Expect it to take 6 months to a year to acheive your first optimal selling solution.
Your traffic will then change, and you do the whole thing all over again.
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