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Old 2004-06-11, 01:57 PM   #3
ecchi
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Join Date: Oct 2003
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RE - "The galleries I use just banners on with no text convert terribly."

Yup, that has got to be rule number 1. And if you know what you are doing text alone can sell better than text and banner. The best idea is to make the surfer think it is a recommendation not an ad. A basic example is rather than say "The largest video site on the net" say "I have found site that has the most videos I have ever seen on any one site" (actually that is lousy copy, it is only meant as an example of the sort of thing you should do, not something you should use exactly).

To tell you everything I know would take a couple of days typing, and that is just what I know, if everyone here added what they knew this thread would probably run to over a hundred pages. Your best bet it to pop across to Amazon, or a similar site, and get yourself a few books on advertising and copywriting.
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