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I think paid is a good idea if applied in the right manner. I doubt that I would ever charge on my traffic pumps. I have over 40k in unique pages I've built the last 6-7 years and have enough trusted friends that I can update 8 months a year without repeating.
With advent of sponsor hosted galleries and sites, especially with quality of some of them rising, I could probably operate close to 14 months without a repeat on a couple dozen traffic pumps.
That said I would probably buy a submit pass at a nominal fee to a couple of places to keep my feet wet, or check that my marketing strategy is still effective. Which is pretty much what I'm doing now anyway.
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