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IMHO it belongs what you are promoting. Example: one of my sponsors have transvestite sites like amateur and dominant ones. They have their own exclusive content. So I used their free content and built sites and made nice bunch of sign-ups and still do. But, where could I bought my own content to promote those sites? Nowhere, unless I crossdress myself, and no-one liked to see that, lol!
Then if you promote things like blondes, lesbians, etc. you can buy content because in those sites content must be paid one, they have not shoot it themself (there is exceptions, of course).
To promote solo amateur girls you must use sponsor free content also, as where else you find pics of that girl? Same with pornstars. Very hard to find pornstar content to buy (I must add that I wouldn't buy it because I have built some pornstar pages and I have made some $3 so far, lol!)
In my free sites I use pics that are 600 pixels in longer side or 550. Has worked well.
IMHO free site is little bit of entertainment with links to sites where you can have all the bells and whistles if you are ready to pay for it.
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