Its horrible, I get these phishing emails all the time from what looks like banks except that I never have accounts at any of those banks! Obviously these hackers make money doing this as these emails are increasing not decreasing - its too bad too.
I read an article about this new security initiative that is being put together by a bunch of the big guys like ms, hp, dell, etc, where each new computer will have a hard coded security key and based on a complex set of public/private keys you will be able to verify legit sites/downloads/emails without disclosing any private info...hopefully that will start to help but of course this is a few years away from reality
cheers,
Luke