Yeah- a dial-up user will scroll down as it's loading and get to the navigation bypassing the banner completely.
On the other hand, catering to the broadband audience which *should* tend to have more disposable income than people who are 'happy with dial-up' could/should make CTR go up from that segment.
If one ties a text link to the banner then the dial-up users will still see the text link.
Just from a surfers POV seeing a new shape/size will get their attention a bit.
Given the chance- I'd use larger size.
I think when all is said and done CTR would be higher from those surfers with new monitors/computers and more likely to whip out the CC for some porn.
Last edited by Alphawolf; 2004-08-19 at 12:52 PM..
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