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I've been using a standard banner size of 600x200 for a couple of years now and I keep them all under 40k. Even if I need animation with creative slicing you can still keep them down in file size.
My monitor is 1280 pixels wide and my wife's is 1024. A small banner just doesn't stand out enough to make a surfer react. When I walk into Best Buy, CompUSA or any place that sells computers the smallest resolution on any monitor I can find is 1024.
Has anyone noticed the size difference in thumbnails over the years? 120 on the long side was considered quite a large thumb years ago but that's small these days.
Remember that most US dial up solutions use compression and are almost twice as fast as a few years ago. Even the travelling business people that were stuck with 12k hotel connections are now surfing at high speeds.
I'm willing to have the small percentage of slow dial up surfers that probably don't invest in surfing bypass a large banner up top. I think the sufer that has invested a few bucks alrady is far more likely to buy and a 600x200 (or even a 750x150) banner will put a pup tent in his pants before a 468x60 banner will |rasta|
My target market is NOT every person that gets on the Internet. It's those people that invest a bit of money to gain pleasure from surfing the Internet.
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