I find alexa to be useful to me as a webmaster since once a website is around for a while it gives me a general view of how much traffic I get compared to other sites. I'd love to see an "adult alexa" that ranks only adult oriented sites, but that's a pipe dream.
Alexa uses 3 and 6 month averaged rankings to generate a site's rating, so until a site has been up for a while the base ranking doesn't mean much at all. I find it particularly useful to get one more piece of info on sites I'm considering advertising/promoting with, since it's objective. Or for checking the info on an existing domain offered for sale.
I would love to know exactly how alexa comes up with its numbers (exactly what they're counting, etc.), so if anyone on the board knows share with the rest of us!
Overall, I consider Alexa to be a reference tool and nothing more. It can be great as long as you don't put too much credence in the numbers, and use it as just one more information source.
|