In the past some people would build galleries from with free content from, say, ham-a-tuer pages and put one of their totally blind link square banners that have just a picture of the model. I am sure the click rate is high - and I am sure the number of back button clicks is eually as high. Combine that with agressive mousetrapping, consoles, and back button manipulation techniques, and you have a pissed off surfer, pissed off at the link site or TGP that sent them there to start with.
The gallery example you give is fine - it is really clear what is content and what is ad.
Alex
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