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I often use one sponsor. I think that if I tell the surfers site A is better than sliced bread and then tell site B is too, that's not wise.
But, I also use 2 or 3 sponsors in warning page, only one in main page and two in galleries. In many niches there is sub niches, like if you build femdom site it has trample and facesitting sub niches, spanking etc. Believe me, I have been in place when one real live domina had session with male slave (it wasn't me).
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