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I track people who actually click on my bookmark button and it runs about avg 1% - I do have it separated out from those that load the favicon and return visits etc, so that I can see the effect of different placement of the bookmark link/button - its been really useful at adding people that actually do come back within a few days
As far as bookmarkers being moochers - I can tell you that bookmarkers are probably the best source of income for a LL - they have put a "trust" in that WM, and that trust translates to when they are ready to buy, they will probably buy from you instead of someone they havent bookmarked. If you were to compare two LLs with the same "amount" of traffic, but one with 50% return traffic and one with all new traffic, I would bet that the one with bookmarkers is outselling the other by at least 500%
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