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I think it might be MUCH better off as an AVS site because he can lure surfers to buy with the promise of: "Get all the content in here PLUS thousands more sites just like this one all for the same price!"
That way he still gets sign ups and the members get shitloads of content for the same price as his site. Maybe they wouldn't buy if it was just his site they were getting, but they might buy if it was his site + thousands of other AVS sites.
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