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MadMax · 2004-10-05, 05:11 PM

you've also got the difference between click throughs per surfer and click throughs per impression. For example, if you have a total of 10 sponsor ads a surfer sees 10 impressions if he makes one click through. Therefore your ratio will be much higher if you count by the surfer and not by the banner impression.

2004-10-05, 05:11 PM	#4
MadMax "Without evil there can be no good, so it must be good to be evil sometimes" ~ Satan Join Date: Aug 2004 Location: Motor City, baby, where carjacking was invented! Now GIMME THOSE SHOES! Posts: 2,385	you've also got the difference between click throughs per surfer and click throughs per impression. For example, if you have a total of 10 sponsor ads a surfer sees 10 impressions if he makes one click through. Therefore your ratio will be much higher if you count by the surfer and not by the banner impression.