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One thing that we take pride in is that our members areas rock. They are full of great content and a shitload of bonus sites, but we've found that we only keep about 30% around. We've also seen that the same person (a more savey porn surfer) will join several times.
To get that 60% retention like you had back in the wild-wild west programs need to have "trial members areas" with less content and an option to upgrade. We are working on this now.
Other than that - it is just the way of the world. Modems are faster, surfers are smarter, and Visa is stricter.
It's a buyers market and the surfers know this.
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