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Some sites use multiple reviewers.
The same thought goes through my mind when I jump on sponsor content the moment its released (I will already have the template designed specifically for the site I'm promoting, and be waiting to pounce on the content and get the site submitted to my favorite link lists before everyone else).
If a site gets over-promoted reviewers may assume they have already seen the content. Especially if its just new angles of an already overused set.
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