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Deecash ratios have to be taken with a large pint of salt. Last time I cared to check they published join page ratios - not uniques or page views. If they publish a rate of 1:400 it would be join page hits, while their unique ratio would be more like 1:2000 or worse.
A decent program has a join page ratio of 1: 20 and in bad scenarios 1:80 in my book. Anything worse that is just horrible imho.
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