Personally when I build a free site I don't give a rat's ass for SEO, though sometimes I get it.
What interests me the most in this discussion is finding ways to make FS's more interesting, and hopefully more profitable.
I don't build many free sites anymore, because my time makes me more money building galleries and AVS sites, but I used to do very well with different looking free sites, before the standard format became the only way to build.
I like what Persian Kitty lists, very few rules.
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If the Environment was a bank, they would have saved it by now.
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