Search a bit further, there are
some great free tools online! Things like keyword-analizers, and the like (just can't remember current urls - in the old days it used to be websitegarage.com, but I believe they turned commercial and then disappeared) - these things
can be very usefull if you know/understand what do do next!
I also paid at some stage a few bucks (something like <$5) for a professional search engine submission by Ineedhits.com and it showed good results (I was actually surprised!) - many people shy a way from these services, too!
There's a site to try some free tools:
http://www.netmechanic.com/ - that used to be the big competitor of websitegarage (hence the name I guess).