Price in the sales text

ilikexxx · 2005-09-19, 10:35 PM

Do any of you have freesites where you mention a price in the sales text?

Like: "Instant Access for only $4.95"

How good or bad is it for convertion, etc?

MrYum · 2005-09-19, 10:53 PM

Having tried it both ways, I tend to put some mention of price in most promo text on trial joins. Almost never put anything in on monthly join sites. The higher price points are just too scary to tell em up front...let em get into the tour and really warmed up first

You'll probably see fewer click throughs and somewhat better ratios. Having the price there helps filter out the real free loaders that aren't going to buy no matter what. On the flip side, it might also inhibit the impulse buyer from ever clicking.

Something else to consider is that some surfers may not realize they can see some of the good stuff for a few bucks. Which again does make a case for including the price.

Bottom line...my bottom line looks better when including the price

ilikexxx · 2005-09-19, 11:14 PM

Quote:

Originally Posted by MrYum

Having tried it both ways, I tend to put some mention of price in most promo text on trial joins. Almost never put anything in on monthly join sites. The higher price points are just too scary to tell em up front...let em get into the tour and really warmed up first

You'll probably see fewer click throughs and somewhat better ratios. Having the price there helps filter out the real free loaders that aren't going to buy no matter what. On the flip side, it might also inhibit the impulse buyer from ever clicking.

Something else to consider is that some surfers may not realize they can see some of the good stuff for a few bucks. Which again does make a case for including the price.

Bottom line...my bottom line looks better when including the price

very interesting points, thank you for sharing

Lemmy · 2005-09-19, 11:20 PM

If the sponsor has a low priced trial I sometimes use it in my sales pitch, but I can't really say that I've noticed any difference in conversions one way or the other.

To get any solid conclusions you would have to analyze your stats very carefully over a period of time and many other factors would probably influence the result.

SirMoby · 2005-09-20, 12:21 AM

I don't give a rats ass about ratios because I'm only concerned with actual sales. I've found the more people that I get to click to a pay site the more sales I get. I don't use blind links or BS but I want them to go to the pay site and I've found that some galleries can get 20 times more click throughs then others. The ratios suck on those 20 times galleries but I make more money.

A link saying "Get Instant Access Now" gets more clicks then "Get Instant Access Now for $4.95". However, if you can make it sound like it's less then a dollar or Euro then it can be effective. "Save Money Now by getting unlimited videos for 60 cents a day".

Remember a dollar or more is money. Any thing less is just change.

Halfdeck · 2005-09-20, 12:37 AM

All things being equal, I'd rather send 10,000 uniques to a site that generates 1,000 clicks and converts at 1:50 than a site that generates 5,000 clicks and converts at 1:500.

Robbo · 2005-09-20, 01:25 AM

I never mention price on free sites or galleries. I never know when it will change for one thing and that would be pain in the ass for me or could be a deal breaker for the surfer. But it stands to reason that it could better your ratios. Yet the sales are the important number.

furrygirl · 2005-09-20, 01:31 AM

I think prices should be mentioned at some point before a surfer hits the credit card form, such as on the final tour / "join" page. I've always imagined that if you send them directly from "JOIN!" links on your tour to a page like this http://www.furrygirl.com/ccbill/index.htm surfers would be wary to click those links. Not everyone understands how internet billing works, so they might assume that clicking "Instant Credit Card Access" would "bill their account" or something, without having a chance to see the price. I see that so often, though.

(I realize this only applies to paysite owners, but I still thought I would share.)

Amy Lockheart · 2005-09-20, 02:18 AM

What about FREE TRIAL (with credit card) sites? Is it best to say "Free Trial" all over the place with or without mention that a CC is required? Any thoughts on that?

Also...how well are "Free Trial" sites doing these days in general? do people automatically assume that *nothing's free* and just click the back button?

Jel · 2005-09-20, 03:13 AM

I've always been wary of putting a price for the reason mentioned earlier - you never know when it may change, especially if say a year from now a freesite gets some nice SERPS - could be a deal breaker.

On the other hand, some sponsors don't show any price whatsoever until *after* the surfer hits the join button, I've often wondered how the hell I make any sales at all on those, really, you gotta be extremely horny to click the button to start payment process without knowing how much it is. Anyways, I decided to send my traffic from a freesite thats #1 on yahoo for a very good term to a landing page - just a FPA that looked like the first page of the tour but with the trial price mentioned - $4.95 and then onto the tour proper, sales dropped right off. Could have been because of the landing page (although ctr to the landing page was around the same as ctr to the sponsor, with the landing page url clearly displayed in the status bar and on the same domain as the free site), or it could have been the price mentioned before they'd taken the full tour and had a chance to see the movie samples etc.

I dunno.

Robbo · 2005-09-20, 03:52 AM

It`s kind of hard to say. Another reason I`ve left that to the sponsors. I`ll mention free trial or whatever on my link list and things like that where I maintain it but really nowhere else.

You also touched on some traffic targeting strategies when sending to full page ads, join pages or specific tour pages. That`s all on the webmaster though to figure out what works for them.

Jeka · 2005-09-20, 08:14 AM

I try to always use both on galleries for example. In the middle I put a text link mentioning a trial price and on the bottom I put a text link "take the free tour" etc.
This way I think I get both the freeloaders and the ones ready to buy to click.

nekrom · 2005-09-20, 09:26 AM

I never use the price on my sales text, be it on galleries, freesites or whatnot. But I never send my trafic direct from source to paysite. I always send it to a hub/review page were I can filter off the crap/free loaders and make the credit card guys/girls click through to the paysite. This in turn for me narrows my conversion ratios and increases my bottom line.

-N

Halfdeck · 2005-09-20, 02:37 PM

If the price can't be used as a hook, I don't really emphasize it. Exceptions are for some sponsors like pimproll where network access usually costs about $25/month but If I choose to sell it for $9.99/month, I'll push that angle.

2005-09-19, 10:53 PM	#2
MrYum Arghhhh...submit yer sites ya ruddy swabs! Join Date: May 2004 Location: Sunny Florida! Posts: 5,108	Having tried it both ways, I tend to put some mention of price in most promo text on trial joins. Almost never put anything in on monthly join sites. The higher price points are just too scary to tell em up front...let em get into the tour and really warmed up first You'll probably see fewer click throughs and somewhat better ratios. Having the price there helps filter out the real free loaders that aren't going to buy no matter what. On the flip side, it might also inhibit the impulse buyer from ever clicking. Something else to consider is that some surfers may not realize they can see some of the good stuff for a few bucks. Which again does make a case for including the price. Bottom line...my bottom line looks better when including the price __________________ Porno Flixxx Submissions SOTI Site Submissions Free Porn Resource Submissions

2005-09-19, 11:20 PM	#4
Lemmy You can now put whatever you want in this space :) Join Date: Sep 2004 Location: Next door to a kid with a moped. Posts: 1,492	If the sponsor has a low priced trial I sometimes use it in my sales pitch, but I can't really say that I've noticed any difference in conversions one way or the other. To get any solid conclusions you would have to analyze your stats very carefully over a period of time and many other factors would probably influence the result. __________________ BUY MY PORNSITES!

2005-09-20, 12:37 AM	#6
Halfdeck You can now put whatever you want in this space :) Join Date: Oct 2004 Location: New Haven, CT Posts: 985	All things being equal, I'd rather send 10,000 uniques to a site that generates 1,000 clicks and converts at 1:50 than a site that generates 5,000 clicks and converts at 1:500. __________________ Success is going from failure to failure without a loss of enthusiasm.

2005-09-20, 01:25 AM	#7
Robbo No matter how good you are at something, there's always about a million people better than you Join Date: Apr 2004 Location: Greenguy County, NY Posts: 236	I never mention price on free sites or galleries. I never know when it will change for one thing and that would be pain in the ass for me or could be a deal breaker for the surfer. But it stands to reason that it could better your ratios. Yet the sales are the important number. __________________ The hardest thing for an intelligent man to understand is stupidity.

2005-09-20, 01:31 AM	#8
furrygirl No offence Apu, but when they were handing out religions you must have been out taking a whizz Join Date: May 2005 Location: Seattle Posts: 281	I think prices should be mentioned at some point before a surfer hits the credit card form, such as on the final tour / "join" page. I've always imagined that if you send them directly from "JOIN!" links on your tour to a page like this http://www.furrygirl.com/ccbill/index.htm surfers would be wary to click those links. Not everyone understands how internet billing works, so they might assume that clicking "Instant Credit Card Access" would "bill their account" or something, without having a chance to see the price. I see that so often, though. (I realize this only applies to paysite owners, but I still thought I would share.) __________________ furrygirl.com & vegporn.com & vegsexshop.com & eroticred.com

2005-09-19, 10:35 PM	#1
ilikexxx Just because I don't care doesn't mean I don't understand! Join Date: Aug 2005 Posts: 92	Price in the sales text Do any of you have freesites where you mention a price in the sales text? Like: "Instant Access for only $4.95" How good or bad is it for convertion, etc?

2005-09-20, 12:21 AM	#5
SirMoby Jim? I heard he's a dirty pornographer. Join Date: Aug 2003 Location: Washington, DC Posts: 2,706	I don't give a rats ass about ratios because I'm only concerned with actual sales. I've found the more people that I get to click to a pay site the more sales I get. I don't use blind links or BS but I want them to go to the pay site and I've found that some galleries can get 20 times more click throughs then others. The ratios suck on those 20 times galleries but I make more money. A link saying "Get Instant Access Now" gets more clicks then "Get Instant Access Now for $4.95". However, if you can make it sound like it's less then a dollar or Euro then it can be effective. "Save Money Now by getting unlimited videos for 60 cents a day". Remember a dollar or more is money. Any thing less is just change.

2005-09-20, 02:18 AM	#9
Amy Lockheart Rock stars ... is there anything they don't know? Join Date: Sep 2005 Posts: 12	What about FREE TRIAL (with credit card) sites? Is it best to say "Free Trial" all over the place with or without mention that a CC is required? Any thoughts on that? Also...how well are "Free Trial" sites doing these days in general? do people automatically assume that nothing's free and just click the back button? __________________ Click My Boobs! \| Send Me Hits & I'll Send You Tits! \| Trade Text Links!

2005-09-20, 03:13 AM	#10
Jel I'm the only guy in the world who has to wake up to have a nightmare Join Date: Feb 2004 Location: London, United Kingdom Posts: 1,895	I've always been wary of putting a price for the reason mentioned earlier - you never know when it may change, especially if say a year from now a freesite gets some nice SERPS - could be a deal breaker. On the other hand, some sponsors don't show any price whatsoever until after the surfer hits the join button, I've often wondered how the hell I make any sales at all on those, really, you gotta be extremely horny to click the button to start payment process without knowing how much it is. Anyways, I decided to send my traffic from a freesite thats #1 on yahoo for a very good term to a landing page - just a FPA that looked like the first page of the tour but with the trial price mentioned - $4.95 and then onto the tour proper, sales dropped right off. Could have been because of the landing page (although ctr to the landing page was around the same as ctr to the sponsor, with the landing page url clearly displayed in the status bar and on the same domain as the free site), or it could have been the price mentioned before they'd taken the full tour and had a chance to see the movie samples etc. I dunno.

2005-09-20, 03:52 AM	#11
Robbo No matter how good you are at something, there's always about a million people better than you Join Date: Apr 2004 Location: Greenguy County, NY Posts: 236	It`s kind of hard to say. Another reason I`ve left that to the sponsors. I`ll mention free trial or whatever on my link list and things like that where I maintain it but really nowhere else. You also touched on some traffic targeting strategies when sending to full page ads, join pages or specific tour pages. That`s all on the webmaster though to figure out what works for them. __________________ The hardest thing for an intelligent man to understand is stupidity.

2005-09-20, 08:14 AM	#12
Jeka My wife is not a doobie to be passed around! On our wedding day I promised to bogart her for life! Join Date: Jul 2004 Posts: 275	I try to always use both on galleries for example. In the middle I put a text link mentioning a trial price and on the bottom I put a text link "take the free tour" etc. This way I think I get both the freeloaders and the ones ready to buy to click.

2005-09-20, 09:26 AM	#13
nekrom Are you sure this is the Sci-Fi Convention? It's full of nerds! Join Date: Jul 2004 Location: Australia Posts: 263	I never use the price on my sales text, be it on galleries, freesites or whatnot. But I never send my trafic direct from source to paysite. I always send it to a hub/review page were I can filter off the crap/free loaders and make the credit card guys/girls click through to the paysite. This in turn for me narrows my conversion ratios and increases my bottom line. -N __________________ The afp ownz all your base.

2005-09-20, 02:37 PM	#14
Halfdeck You can now put whatever you want in this space :) Join Date: Oct 2004 Location: New Haven, CT Posts: 985	If the price can't be used as a hook, I don't really emphasize it. Exceptions are for some sponsors like pimproll where network access usually costs about $25/month but If I choose to sell it for $9.99/month, I'll push that angle. __________________ Success is going from failure to failure without a loss of enthusiasm.