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Old 2007-06-29, 10:43 PM   #1
Bill
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ASCAP and the RTA (Restricted To Adults) metatag - new tag.

FSC is getting a bit better at pushing the news, their latest newsletter contained an article about ASCAP's new adults only label plan.

Here's the tag.

<meta name="RATING" content="RTA-5042-1996-1400-1577-RTA">

From ASCAP (which used to be Adult Sites Advocating Child Protection, and is now Association of Sites Advocating Child Protection ), they are pushing a new tag. As you can see, at least it's a very simple tag that doesn't require registering your site with a third party.

http://www.rtalabel.org/howto.php

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ASACP Announces 'Restricted to Adult' Site Label
LOS ANGELES CA - Association of Sites Advocating Child Protection (ASCAP) has introduced a new voluntary website label that will make it easier for web filtering software to block out adult content, an effort intended to prevent minors from accessing adult material on the Internet.

"Everybody is concerned about what their children are doing on the Internet," stated ASACP executive director Joan Irvine at a press conference held last week's Erotica LA convention. "Therefore, we are pleased to announce the 'Restricted To Adult' — RTA — website label."

RTA was conceived as a free "metatag" — a string of numbers and characters to be embedded in the headers of adult Web pages — which can be recognized by a wide variety of software filter programs.

"For the first time, an unprecedented coalition of the adult entertainment industry, free speech advocates and parental filtering software companies have come together to protect our children," Irvine said. "We have assembled this group of people and created the RTA label, and now we're talking to companies, along with our group here today, to recognize the RTA label."

The group to which Irvine referred includes some of the most powerful figures in the adult Internet community. Among the initiative's "Platinum" sponsors are AVN Media Network, XBIZ, Playboy.com, AdultFriendFinder.com, Epoch, Livesex.com, ATKingdom.com and NationalNet.

"It underscores the adult industry's interest in child protection," Irvine explained. "However, RTA is just like any other parental filtering tool; parents need to be involved."

Irvine said that she had been talking to and corresponding with federal legislators to inform them of the RTA program and to solicit their support for the project.

http://avn.com/index_cache.php?Prima...tent_ID=291148
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Old 2007-06-30, 10:12 AM   #2
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It took me about 15 minutes before I got the joke
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Old 2007-06-30, 11:19 AM   #3
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Quote:
Originally Posted by Bill View Post
FSC is getting a bit better at pushing the news...
If it wasn't for GG's post about 'getting the joke', I wouldn't have picked up on the deep sarcasm in that short line. I kept reading along, wondering how they define the word new.
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Old 2007-06-30, 11:32 AM   #4
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FSC is just jumping on a new promo campaign by ASACP.

It appears to me that they're making inroads with the filtering software makers, and more important, they're actively pushing the use of the label within the industry. That alone puts them leaps and bounds ahead of ICRA who are now FOSI. Plus it's so much simpler than ICRA.

I'm not sure everyone quite understands just how critical it is that we as an industry show that we can police ourselves. I keep waiting to see which of the big TGP's and LL's are the first to require RTA meta tags on all submits.
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Old 2007-06-30, 03:13 PM   #5
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Ever since I found out about the simplicity of the RTA and SafeLabeling tags, I've been getting them on all my sites... Fortunately about a year or so ago I started including a common php file with a "putheader" function on all my pages on all my sites for just this very reason.
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